Welcome to Ruohonjuuri

joy and vitality from ecological and sustainable products

Welcome to Ruohonjuuri Webshop!

Joy and vitality from ecological and sustainable products! Ruohonjuuri is a retail chain specializing in organic food, natural cosmetics and health products.  Ruohonjuuri operates 16 Ruohonjuuri stores in Finland, 2 Ruohonjuuri online stores and Happy Food Store webshop in Sweden.

Our business is built on strong values, sustainability, social responsibility and respect for people and the environment.

Why Ruohonjuuri?

Only Good Products

Every single product in our stores is always a better choice for people and the environment. We know the backgrounds of our products.

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On the Side of Small Producers

We work closely with the small producers and importers. We invest in long-standing cooperation with them.

Our Values

Paying It Forward

Ruohonjuuri is owned by private individuals and Finnish NGOs. We donate both money and products to charity every month of the year.

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The Spirit of Ruohonjuuri

Do you want to know more about our values, responsibility and company culture? We are working for a better world, together with our community.

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Super Sale

-50%
Puhdas +
Premium coconut oil, 500 ml
4,99 € Regular price 9,95 € Sale price
-44%
Foodin
Extra Virgin Coconut oil, 1 l
10,00 € Regular price 17,95 € Sale price
-40%
Foodin
Coconut manna, 1 l
11,95 € Regular price 19,99 € Sale price
-65%
Madara
ANTI 20 sec Clean Hands Spray, 50 ml
4,95 € Regular price 13,95 € Sale price
-72%
Madara
ANTI 20 sec Clean Hands Wash, 300 ml
4,95 € Regular price 17,99 € Sale price

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Ruohonjuuri Blog View all

Food supplements for men

Food supplements for men

wellbeing
Which supplements are particularly important for men and why? Take a look at this article by Ruohonjuuri's nutritionist Eijaliisa Koivu for tips to support your well-being.
Bone broth is a versatile and delicious health drink

Bone broth is a versatile and delicious health drink

Food wellbeing
Rich in nutrients, bone broth has been a cornerstone of the traditional diet for millennia. This nutrient-rich health elixir should be enjoyed daily on its own or as a condiment. Try adding it to stews, soups and sauces - check out our marvelous recipes and get inspired!
HAVU Cosmetics - More beauty and zero waste

HAVU Cosmetics - More beauty and zero waste

Natural cosmetics
HAVU Cosmetics is a Finnish natural cosmetics design brand that draws its inspiration from northern nature. The materials and design of the products are designed to respect our stunningly beautiful nature, from the manufacturing process to recycling. Read more about the innovative natural cosmetics in this story.

It all started from a tiny cottage

Our Story

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Responsibility

Responsibility is an integral part of all Ruohonjuuri operations.

What responsibility means to us