OMOM is a Swedish brand founded by Linda Lindh in 2015 after she got tired of seeing disposable plastic bags in the fruit department at the grocery store. She started sewing reusable bags herself, which caught a lot of positive attention when Linda used them at the store. Demand increased and eventually the OMOM brand was born from the Swedish phrase “OM och OM igen”, over and over again. As the company grew, it was time to search for a reliable and ethical manufacturer and after almost a year of searching, a small family business in India who shared Linda’s passion for sustainable products was selected as the manufacturer. The product range consists of reusable bags made from organic cotton.

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