The Real Beauty Manifesto (RBM) was founded in 2015. The purpose of the RBM Beauty Manifesto is to bring together natural and organic cosmetics brands to jointly enhance the honesty, integrity, community and sustainability of the beauty industry.
The RBM Beauty Manifesto complements current standards and gives its members a way of promoting positive change on many important issues. The RBM label tells customers that the product has been manufactured responsibly and with care.
Key themes of the Real Beauty Manifesto:
Purity - we avoid all harmful chemicals and toxins in the products we sell and promote natural and organic living to safeguard our health, our planet and our children’s future.
Compassion - we aim to be considerate as companies and as individuals. We refute the need for animal testing in any form during the production of beauty products and refuse to sell or stock any products tested on animals.
Honesty - we oppose promoting unrealistic beauty ideals that contribute to the increasing number of young people developing negative body image, low self-esteem and eating disorders. We aspire to promote equality and operate without prejudice.
Community - we endorse equal opportunities and support small and local enterprises to encourage a diverse and healthy economy in tune with their communities.
Transparency - we believe the price you pay for a product should reflect the value of its ingredients and that these should be clearly displayed on its packaging.
Sustainability - we recycle whenever possible and actively minimize the waste we produce and the resources we use to run our business, with a particular focus on our ingredients and packaging.
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