At the end of last year, Ruohonjuuri's selection expanded with the addition of the Whamisa Skincare series, the famous Korean, fermented natural cosmetics products.
The innovative natural cosmetics-quality Whamisa series combines high technology, long-term product development work, superior plant ingredients and lightweight yet super-moisturizing compositions. As a special feature, all Whamisa products are completely water-free – and thus full of “the real stuff.” The lack of water content in the products makes the products in the series valuable in terms of raw materials – and endlessly abundant.
What also makes the series super trendy is that the ingredients used in the products are fermented, i.e., lactic acid fermented. Fermentation strengthens and enhances the effect of ingredients and makes the effect more long-lasting.