Ruohonjuuri is already there, where the world is going
The story of Ruohonjuuri (grassroots in English) began in a small wooden building in 1982. This cottage was a meeting place of a group of environmentally aware young people. Back then, sustainability was very much a minority issue. The popularity of Ruohonjuuri gradually grew alongside environmental awareness.
As time has gone by, Ruohonjuuri employees still hold the same values: sustainability, responsibility, a people-centric approach, positivity, and innovation. These core values are present in every working day at Ruohonjuuri, and they form the cornerstones for all our actions. As Ruohonjuuri grows, we still focus on being agile and building a community of like-minded people, associations, and companies.
Read on and learn more about Ruohonjuuri corporate culture, mission and vision, values, responsibility, equality, our history, information for investors, and information about our operations.
The world is changing and together we can change it
Ruohonjuuri takes a stand for a better world - both in words and deeds. To be a brave pioneer means both moral valor and the courage to innovate and evolve constantly.
Love for customers and sustainable products
At the heart of our whole existence are two loved ones: our customers and products that are good both for people and the planet. Read more about our service promise and product range.
Responsibility is an essential part of daily work at Ruohonjuuri - it is a basic thing and a matter of honor. Over the years, trade that takes into account only environmental issues has developed into a comprehensively responsible trade in social responsibility and wellbeing.
Our core values sustainability, responsibility, a people-centric approach, positivity, and innovation have remained the same during all these years, even if Ruohonjuuri has changed with the world.
Growth is development
We live, experience, and perform small and big miracles for a better world through joy and a positive attitude. The mission of Ruohonjuuri Oy is Joy and Vitality. It describes our attitude, the way we act, and the purpose of our existence.
By bravely working for the better world, we increase the joy and vitality in the lives of both our customers and other fellow travelers. We have a strong, common goal with our customers and partners: to make the world a better place - one eco-shopping cart at a time.