Autumn beauty and wellbeing with new products!

Top offer for the fast: Whamisa Seaweed Mask 70 % off
Now only €3.60 (normally €11.90)! Contains three different seaweed extracts to reduce swelling, plump the skin and minimize pores. Act soon, limited availability. Best before 14.12.2023.

WASH Conditioning Microbiotic Creamy Oil Cleanser
NEW IN! Circulove WASH Conditioning Microbiotic Creamy Oil Cleanser is suitable for all skin types, deeply cleansing and moisturizing dry and sensitive skin. Also ideal for hormonal acne.

Nordaid - Vitamin Sprays and Liposomal Vitamin C
NEW IN! Nordaid sprays and liposomal vitamin C combine the best ingredients, competitive price and more efficient absorption. Make your way into autumn with Nordaid to support your immune system and keep you going!
September delights for skin and body!
Welcome to Ruohonjuuri Online Shop!
Joy and vitality from ecological and sustainable products! Ruohonjuuri is a retail chain specializing in organic food, natural cosmetics and health products. Ruohonjuuri operates 16 Ruohonjuuri stores in Finland, 2 Ruohonjuuri online stores and Happy Food Store webshop in Sweden.
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Our business is built on strong values, sustainability, social responsibility and respect for people and the environment.
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Why Ruohonjuuri?

Only Good Products
Every single product in our stores is always a better choice for people and the environment. We know the backgrounds of our products.

On the Side of Small Producers
We work closely with the small producers and importers. We invest in long-standing cooperation with them.

Paying It Forward
Ruohonjuuri is owned by private individuals and Finnish NGOs. We donate both money and products to charity every month of the year.
Get to know our products
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The Spirit of Ruohonjuuri
Do you want to know more about our values, responsibility and company culture? We are working for a better world, together with our community.
It all started from a tiny cottage
Our Story
Did you know that Ruohonjuuri was founded in 1982? Luckily, there’s no sign of a mid-life crisis!
Responsibility
Responsibility is an integral part of all Ruohonjuuri operations.