Enjoy the magic of winter!

joy and vitality from ecological and sustainable products

Welcome to Ruohonjuuri Webshop!

Joy and vitality from ecological and sustainable products! Ruohonjuuri is a retail chain specializing in organic food, natural cosmetics and health products.  Ruohonjuuri operates 15 Ruohonjuuri stores in Finland, 2 Ruohonjuuri online stores and Happy Food Store webshop in Sweden.

Haluatko tehdä ostoksesi suomeksi? Siirry Suomen verkkokauppaan tästä!

Our business is built on strong values, sustainability, social responsibility and respect for people and the environment.

Why Ruohonjuuri?

Only Good Products

Every single product in our stores is always a better choice for people and the environment. We know the backgrounds of our products.

Read more

On the Side of Small Producers

We work closely with the small producers and importers. We invest in long-standing cooperation with them.

Our Values

Paying It Forward

Ruohonjuuri is owned by private individuals and Finnish NGOs. We donate both money and products to charity every month of the year.

Read more

Outlet Bargains

-31%
Flow Cosmetics
Hair Rinse, Juniper, 250 g
15,90 € Regular price 22,95 € Sale price
-31%
Flow Cosmetics
Hair Rinse, Heather, 250 ml
15,90 € Regular price 22,95 € Sale price
-70%
Sigg
Hot-Cold Moomin One Light Together 0,55L
13,50 € Regular price 44,90 € Sale price

View all

Ruohonjuuri Blog View all

Djusie by Katja Kokko - natural cosmetics for a better world

Djusie by Katja Kokko - natural cosmetics for a better world

Natural cosmetics
Katja Kokko's Djusie range of natural cosmetics is more than just the perfect companion for your lovely skin. In addition to juicy, glowing and vibrant skin, Djusie stands for mental well-being and healthy self-esteem, which is why part of the proceeds are donated to mental health and school bullying prevention work.
CIRCULOVE - a fully fermented skincare line: less but better

CIRCULOVE - a fully fermented skincare line: less but better

Natural cosmetics
In a jungle of jars, you might feel frustrated: what on earth do you need all these things for? In fact, skincare is quite simple - just a few carefully selected, high-quality products is enough. By choosing less but better, you're helping both your skin and our planet feel better.
Welcome to the world of fragrances!

Welcome to the world of fragrances!

Natural cosmetics
Fragrances create atmosphere and good energy. They help you relax from the stress of everyday life and get into the festive mood for spring and summer. Fragrances are also a great gift because they tell beautiful things about the person wearing them. Whatever your taste, we are sure everyone will find their own favorite among our diverse range of natural fragrances. In this post you can discover our favorite scents.

The Spirit of Ruohonjuuri

Do you want to know more about our values, responsibility and company culture? We are working for a better world, together with our community.

Read more

It all started from a tiny cottage

Our Story

Read the full story

Responsibility

Responsibility is an integral part of all Ruohonjuuri operations.

What responsibility means to us