Our Bestseller Serums now -20% off!
Shipping & Delivery
Ruohonjuuri currently ships orders to the EU. Usually, the products are collected and packed for delivery within 1–2 business days. The shipping time varies depending on the service level selected and the final destination of the parcel.
SUPER OFFER!
Djusie Full Bloom Box 99,95 € (135 €)
Djusie's full skincare ritual in one package! Perfect Christmas gift idea!
Monthly Offers & Christmas Gift Tips
Christmas of Better Choices
Yummy sweets, healthy delicacies and gifts with good purpose. We wish you a merry Christmas that is truly happy, sustainable and warm!
Great products at sale prices!
Welcome to Ruohonjuuri Online Shop!
Joy and vitality from ecological and sustainable products! Ruohonjuuri is a retail chain specializing in organic food, natural cosmetics and health products. Ruohonjuuri operates 16 Ruohonjuuri stores in Finland, 2 Ruohonjuuri online stores and Happy Food Store webshop in Sweden.
Haluatko tehdä ostoksesi suomeksi? Siirry Suomen verkkokauppaan tästä!
Our business is built on strong values, sustainability, social responsibility and respect for people and the environment.
Why Ruohonjuuri?

Only Good Products
Every single product in our stores is always a better choice for people and the environment. We know the backgrounds of our products.

On the Side of Small Producers
We work closely with the small producers and importers. We invest in long-standing cooperation with them.

Paying It Forward
Ruohonjuuri is owned by private individuals and Finnish NGOs. We donate both money and products to charity every month of the year.
Get to know our products
Ruohonjuuri Blog View all
The Spirit of Ruohonjuuri
Do you want to know more about our values, responsibility and company culture? We are working for a better world, together with our community.
It all started from a tiny cottage
Our Story
Did you know that Ruohonjuuri was founded in 1982? Luckily, there’s no sign of a mid-life crisis!
Responsibility
Responsibility is an integral part of all Ruohonjuuri operations.