Ruohonjuuri to open the first eco-store specialized in natural cosmetics at the airport

Ruohonjuuri is arriving at the Helsinki Airport in September 2023!

an illustration of the future airport store

 A growing number of customers are interested in more sustainable consumption today.

- People's awareness of the environment and sustainable consumption is increasing and with the new store we can make it easier to make sustainable choices also at the airport. Helsinki Airport is creating a hub for sustainable service providers and we want to be part of the change - says CEO Päivi Paltola and continues:

- We are working on developing the product selection of the airport and monitoring trends and passengers' preferences. The brands represented at the Helsinki Airport serve as business cards to Finland and the Finnish lifestyle. We believe that passengers will be delighted by the opening of Ruohonjuuri at the airport, says Nora Immonen, Finavia's Director for Commercial services business unit at the Helsinki Airport.

Ruohonjuuri's motto is simple: every product is a more sustainable and high quality choice for people and nature. In the airport store you will find a selection of natural cosmetics, nutrient-rich superfoods and organic snacks curated by the experts at Ruohonjuuri. The selection is built specifically around the needs of different air travelers and customers, with an emphasis on natural cosmetics, travel-friendly products and gift shopping.

Finavia has done a major renovation at the Helsinki Airport and the area opening in autumn 2023 will have a completely new look. The area will feature Finnish architecture, wooden design, sustainable service providers, unique brands and, above all, new experiences. Ruohonjuuri will be located in the former departure lounge which has been transformed into a gate area as a part of Finavia's Helsinki Airport development programme.

Helsinki Airport has been awarded this year as the best airport in Europe in its size category!

Ruohonjuuri's new concept store on Mannerheimintie, which opened in spring 2022, has also received awards for example from Visualistit Ry and Grafia, and the same atmosphere is to be created only on a smaller scale in the airport store.


Ruohonjuuri Ltd, CEO Päivi Paltola,  tel +358 (0)40 7688 704

Ruohonjuuri is a movement for better choices with 16 stores in Finland and 3 online stores. Ruohonjuuri is a Finnish eco-store specializing in natural cosmetics, organic snacks and health products, and a pioneer in sustainable living since 1982. Each of our products is a better choice for the people and the planet, and our professional customer service is happy to help you. You can find our international online store at and the Swedish one at

Picture: Finavia Oyj, PES Arkkitehdit.