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Ruohonjuuri is arriving at the Helsinki Airport in September 2023!
To celebrate Ruohonjuuri's 40th birthday we take a look at what all kinds of odd and memorable things have happened during the years.
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In 2022, Ruohonjuuri will celebrate its 40th birthday. Although the exact birthday is not until 14.10.2022, we will be celebrating throughout the year. But why on earth was Ruohonjuuri founded in the first place?
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The dream of a world where all products are produced with respect for man and nature is still a long way ahead. However, we are moving in the right direction, in small steps. Responsible choices are perhaps more interesting to people now than ever before; the pandemic era has led many of us to reflect deeply on our ultimate values.
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Sustainability is a strong base, from where Ruohonjuuri Oy jumps; our task is to do business, that the world can be very proud of. Ecological and ethical values stand out strongly in our product range and product choices: to be presented and sold the product must be of high quality and ethically sustainable.
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